
Lemon Logistics Consulting
Better logistics decisions
Built on experience
Grounded in operations
Lemon Logistics Consulting helps logistics service providers, organisations with complex logistics operations, investors and high-growth companies make better decisions about strategy, growth, commercial opportunities, investment and operations.
Drawing on nearly three decades of international logistics experience, I provide independent support where strategic, commercial and operational decisions come together — challenging assumptions, clarifying options and helping turn plans into practical solutions.
STRATEGY · INVESTMENT · COMMERCIAL SOLUTIONS · OPERATIONS · GROWTH
Who I work with
Logistics Service Providers
Supporting leadership teams with strategy, growth, investment, commercial development and operational transformation — from evaluating opportunities and developing logistics solutions through to investment and delivery.
Complex Logistics Operations
Supporting manufacturers, retailers and distributors in reviewing and optimising logistics networks and services, as well as assisting procurement teams in developing and evaluating outsourced logistics solutions.
High-Growth Companies
Helping growing organisations plan how their logistics should evolve — forecasting future requirements, modelling capacity and cost, assessing operating models and determining when and where to invest or outsource.
Private Equity & Investors
Providing an independent logistics perspective on acquisitions and investments — assessing operational capability and future requirements, identifying potential synergies and evaluating growth opportunities and risks.

Where I can help
Logistics decisions rarely sit neatly within one function. Growth plans affect capacity and investment. Commercial opportunities need to work operationally and financially. New facilities, systems and acquisitions need to support the longer-term strategy.
Strategy & Growth
Developing and assessing strategies for growth, new markets and services, together with the capabilities, capacity and investments needed to deliver them.
Investment & Business Cases
Developing and assessing business cases across strategic fit, commercial assumptions, operational requirements, financial returns and risk — providing independent input to support investment decisions.
Commercial Solutions
Developing commercially viable logistics solutions by translating customer requirements and volumes into operational designs, resource and cost models, and commercial propositions.
Forecasting & Business Planning
Bringing together commercial pipelines, existing operations and future business requirements to support longer-term capacity, investment and financial planning.
Operations & Transformation
Supporting logistics design and implementation, drawing on practical experience in warehouse operations, distribution-centre start-ups, WMS, automation and transformation programmes.
Scaling Logistics
Helping growing businesses plan the next stage of their logistics — assessing future requirements and determining when to expand internal capabilities or work with a 3PL partner.

What question are you trying to answer?
Consulting doesn’t always start with a defined project. Often, it starts with a question.
- Where should we invest next?
- Does this business case really work?
- What will our logistics need to look like as the business grows?
- How can we strengthen and differentiate this customer solution?
- Should we build, lease, acquire, partner or outsource?
- How do we turn the strategy into something that can be delivered?
“We know our business goals. An experienced, independent perspective can help us move forward.”
Experience that matters
More than 25 years in logistics
Experience spanning operations, commercial development, strategy, investment and transformation across warehousing, international freight and multiple industry sectors.
Large-scale growth & investment
Contributed to the development and execution of a global logistics investment strategy during a period when the warehousing portfolio expanded from 800,000 m² to more than 3.5 million m².
Global experience
Roles and projects across Europe, the Middle East, Asia and the Americas, working across different markets and operating environments with diverse, cross-functional teams.
Commercial solutions & modelling
Developed resource and cost models for customer solutions, translating volumes, processes and operational requirements into resource, capacity and cost implications.
Long-term business planning
Developed a centralised Contract Logistics forecast through to 2030, connecting investment and sales pipelines with the existing business to support financial, investment and capacity planning.
Grounded in operations
Practical experience in warehouse operations, major distribution-centre start-ups, WMS and automation implementation, process design and operational transformation.

Experienced, independent support
Sometimes you don’t need a large consulting team. You need experienced, independent support focused on a specific decision or opportunity.
I work directly with clients, adapting the level of support to the requirement — from providing independent input on an investment or growth plan to developing commercial models, reviewing operational solutions or helping define how logistics should evolve.
Clear analysis. Practical experience. Independent perspective.
Chris Lemon
Founder, Lemon Logistics Consulting
Let’s talk
If you’re working through a logistics strategy or investment, developing a commercially viable logistics solution, considering operational change, or deciding how your logistics should evolve as the business grows — let’s have a conversation.